Education Market Campaign

Redefining STEM Marketing for the Classroom. Shifted NI’s engineering-focused brand to connect with educators and students, earning praise from the CEO and setting a new creative standard company-wide.

To reach university audiences, I led a creative shift from technical engineering content to storytelling that connected with educators and students. We showcased NI’s hardware and software in real-world academic settings through visual, accessible materials—spanning print, web, and video.

Result: The campaign was a standout success. NI’s founder highlighted it at the annual company conference as the new benchmark for how all future campaigns should look and feel.