Global Rebrand & Launch

Rebranding Freescale for a Global Stage. Unified Motorola’s former semiconductor division under a bold new identity—driving $563M in global sales profit in its first year.

As Motorola’s semiconductor division transitioned into Freescale, I led creative and brand development to unify the new identity across marketing, global events, and sales materials. From ad campaigns to the inaugural Freescale Technology Forum and the first Freescale Marathon, we established a fresh, cohesive brand presence.

Result: The rebrand generated $563 million in global sales profit during its launch year and positioned Freescale as a standalone industry leader.